Ship More Campaigns. Spend Less Time in Google Docs.

Quarter starts. You open the content calendar. Half the cells say “TBD.” The other half are ideas from two quarters ago that never got written.

You spend Monday morning trying to plan. What topics? Which channels? Who writes what? You stare at the spreadsheet for an hour and add three more TBDs.

The blog hasn’t been updated in six weeks. The newsletter goes out “when you get to it.” Your CEO asks “what’s our content strategy?” and you show them a spreadsheet full of holes.

The problem isn’t ideas — you have 30 draft titles in a doc somewhere. The problem is turning ideas into a structured plan with dates, channels, owners, and CTAs.

Tell Claude “build a content calendar from these notes.” Get back a full quarter editorial plan — .xlsx with topics, channels, publish dates, responsible owners, and CTAs for every piece. 10 minutes.

The skill identifies gaps, suggests themes based on your existing content, and distributes posts across channels so you’re not front-loading everything into week one.

One skill. The quarterly planning session goes from half a day to 10 minutes.

Your CMO walks over. “Can you put together a competitive analysis? Board meeting Thursday.”

Tab 1: competitor’s website. Tab 2: pricing page. Tab 3: blog. Tab 4: LinkedIn. Tab 5: G2 reviews.

By tab 15, you’ve lost track of what you already captured. You copy snippets into a Google Doc. No structure. No SWOT. No recommendations. Just a pile of notes you’ll spend 3 hours organizing.

Four skills in the Marketing Pack use Claude’s live web search. The Competitor Analysis skill pulls real data — pricing, positioning, features, recent news — and structures it into a proper SWOT analysis with strategic recommendations.

Name your competitors. Get back a structured .docx with feature comparisons, pricing analysis, positioning maps, and actionable recommendations. 15 minutes instead of half a day.

More thorough than what you were building manually, because it pulls from sources you wouldn’t have checked.

Do a quick audit of your week.

How many hours on the actual creative work — strategy, messaging, ideas that move the needle?

How many hours on production — formatting reports, pulling metrics into spreadsheets, organizing assets, writing the same social posts in slightly different formats for three platforms?

For most marketers the split is painful: 30% creative, 70% production.

That’s not a time management problem. It’s a tools problem. You’re using AI that gives you text and then spending an hour turning that text into something usable.

15 workflows. Each saves 1–2 hours per use. Used weekly, that’s 15–30 hours/month of production time — reclaimed for strategy and creative thinking.

The marketers who bought this didn’t get better at marketing. They stopped doing the part of marketing that wasn’t marketing.

Week 1: You upload the ZIP to Claude Desktop. 60 seconds. You run your first campaign report from a CSV. 3 minutes instead of 2 hours. You stare at the output and think “why didn’t this exist before?”

Week 2: You batch your social copy for the month. 15 minutes for 60+ posts across three platforms. You schedule them and move on.

Month 2: Your content calendar is full for the first time in a year. The newsletter has gone out weekly — four weeks in a row. Your CEO notices.

Month 3: You pick up the competitor analysis that’s been on your to-do list for 3 months. Done in 15 minutes. You present it at the board meeting. People are impressed.

Month 6: You took on an extra project because you had the bandwidth. You didn’t work longer hours — you just stopped spending them on formatting.

Month 12: You look back and realize the shift started with 60 seconds.